Balance of Nature Website
Overview
I joined the website team at Balance of Nature to address user-reported issues and enhance the site's accessibility. My work focuses on improving the digital experience for customers by resolving pain points, ensuring seamless navigation, and creating a more inclusive platform. Aligned with the company’s mission of empowering people with the tools and knowledge to make informed decisions about their health, I strive to deliver a website that reflects Balance of Nature’s commitment to quality and care.
The Company
Balance of Nature is a health supplement company offering freeze-dried, whole-food-based products and educational resources to support optimal health and well-being, empowering consumers to make informed decisions about nutrition and healthy living.
Solution
I was responsible for the redesign and optimization of the e-commerce website. Through user research, I gained a deep understanding of user needs and pain points. This informed the creation of user personas, journey maps, wireframes, prototypes, and mockups. I collaborated closely with developers to ensure that designs were implemented as intended. Usability testing was conducted to gather feedback on designs, and user behavior data was tracked and analyzed to measure the impact of design changes. Users have provided positive feedback on the improved design and functionality of the website.
Process
1. User Research
- Conducted user interviews and surveys to gather qualitative data on customer needs and frustrations.
- Performed usability testing to understand how users interacted with the site and identify pain points.
- Analyzed findings to define actionable insights and created user personas to represent key user types.
- Developed journey maps to visualize user interactions and uncover improvement opportunities.
2. Information Architecture and Navigation
- Reviewed the existing site’s structure to identify areas of confusion or inefficiency.
- Designed a new, user-centered information architecture to simplify navigation and enhance usability.
- Built wireframes and interactive prototypes to test the revised structure.
- Conducted additional usability tests to validate the new navigation and ensure it met user expectations.
3. Wireframing and Prototyping
- Designed low-fidelity wireframes to conceptualize potential solutions.
- Created interactive prototypes for testing, focusing on key areas like checkout flows and content discovery.
- Presented designs to stakeholders and iterated based on their feedback and user input.
4. Visual Design
- Developed a visual design system aligned with the Balance of Nature brand, emphasizing clarity and accessibility.
- Carefully selected typography, colors, and layouts to create an engaging and inclusive experience.
- Ensured that all designs adhered to accessibility standards (WCAG) to accommodate a diverse user base.
5. Usability Testing
- Developed a visual design system aligned with the Balance of Nature brand, emphasizing clarity and accessibility.
- Carefully selected typography, colors, and layouts to create an engaging and inclusive experience.
- Ensured that all designs adhered to accessibility standards (WCAG) to accommodate a diverse user base.
6. Development and Launch
- Collaborated closely with developers to ensure seamless implementation of the designs.
- Launched the redesigned website, introducing improved functionality, navigation, and visual consistency.
- The website is always on constant update to ensure that the customers have the best experience
