Dr. Phytos Website
Overview
Dr. Phytos is at the forefront of animal nutrition, offering 100% plant-based phytonutrient supplements for dogs. The flagship product, Dr. Phytos Phytonutrient Dog Topper, is scientifically formulated to improve pet health, vitality, digestion, and skin wellness. The web experience was crafted to reflect the brand’s innovative spirit and foster immediate engagement with pet owners.
Key UX/UI Contributions
- Market and User Research: Conducted analysis on the pet supplement industry to shape content hierarchy and address pain points for pet owners.
- Content Strategy: Developed original, benefit-focused copywriting and narrative tailored to pet parents seeking trustworthy nutrition products.
- Wireframing & Prototyping: Created interactive wireframes for all major breakpoints, prioritizing accessibility and conversion flows.
- Visual Identity: Defined a warm, science-driven design language adapted for digital and mobile.
- Responsive Design: Implemented a seamless experience across desktop, tablet, and mobile with adaptive layouts and breakup points.
- Accessibility: Applied technical enhancements such as high-contrast text, readable fonts, alt text for images.
Responsive Design Strategy
We developed Dr. Phytos website following a mobile-first approach to deliver a seamless user experience on desktop, tablet, and mobile devices. This strategy ensured that essential information, actions, and visuals remained accessible and impactful across all breakpoints, while avoiding content overload or visual clutter.
Mobile (starting point)
- Core structure defined here first: layout decisions, content priority, and CTA hierarchy began on mobile to ensure nothing “extra” blocked conversion.
- Sticky CTA button always visible (“Order Now”), enhancing product visibility and purchase flow.
- Simplified top navigation to reduce cognitive load and scrolling.
- Legible typography scale for handheld reading comfort.
- Buttons and links with at least 44x44px targets for better tapability.
- Content sections vertically stacked, allowing natural scroll behavior.
Tablet
- CTA placement adjusted for thumb ergonomics (especially in landscape view).
- Touch targets maintained, while taking advantage of the slightly wider screen for horizontal layouts (e.g., benefits or reviews).
- Navigation remained simplified, but allowed room for future mega menus if needed.
- Content spacing and font sizes scaled proportionally to maintain legibility without overwhelming.
Desktop
- Hero video extended slightly below the fold as a subtle visual cue to scroll further.
- Navigation expanded to include clear entry points to product info, FAQs, and testimonials.
- Content modules repositioned side-by-side (e.g., ingredients + nutritional table) for better visual flow.
- Whitespace usage increased, reinforcing the brand’s clean and premium feel.
- Fixed header with CTA ensured that action was always one click away.
Visual Design Choices
- Standing Out in the Market: Natural colors and approachable fonts are identifiable cues in the pet nutrition space, making the Dr. Phytos brand immediately recognizable to its target audience.
- Pet Owner Appeal: Research shows pet parents respond positively to gentle, organic visuals; these colors and typefaces subconsciously reinforce product safety for their pets.
- Emotional Connection: The friendly, soft typography humanizes the brand, making it feel more accessible and relatable.
- Clarity: High contrast between type and background ensures readability for users of all ages.
- Accessibility: Rounded, sans-serif fonts tend to be clearer at small sizes and across devices, supporting users with varying visual needs.
- Coherent Brand Image: Adhering to these established visual guidelines preserves a consistent identity across packaging, digital touchpoints, and social media.
